IBTS “Lifeline”

The aim of this campaign was to raise awareness around the importance of blood donations. By giving blood, you’re giving a Lifeline to those desperately in need.

20” TVC - English:

Radio:

Credits:

Agency

Head of Art/ Creative Director/ Art Director: Robert Boyle

Copywriter: Donal Gaughran

Account Director: Fiona Gilroy

Account Manager: Mollie Finn

Producer: Hannah Lambert

Post Production

Post-Production Studio: JVG, Madrid

Social reformatting and final clocking: BBDO Dublin, Sam McCann & Ali Kearney

Audio: Scimitar Studios

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Eason Christmas 2022