Deep RiverRock “That’s Better”
A new brand platform for Deep RiverRock, the Coca Cola-owned water brand.Called ‘That’s Better,’ it includes a new campaign that aims to cut through exaggerated claims often made by drink brands, embracing the simple truth: “Deep RiverRock won’t make you better at anything except hydrating.”
30” TVC:
Radio:
Credits:
Agency
TBWA Ireland Group
Executive Client Growth Director: Sinead Lee
Senior Account Director: Niamh McDermott
Senior Account Manager: Áine Neenan
Strategy Director: Ronán Jennings
Strategist: Ecem Erdal
Creative Director (Copy): Eoin Conlon
Creative Director (Art): Bairbre McGlade
Agency Producer: Hannah Lambert, Georgia P. Stevenson
Client
Client: Coca-Cola HBC Ireland and Northern Ireland
Brand: Deep RiverRock
Trade Marketing Director: Kylie Magee
CCH Brands Marketing Manager: Orla McAlister, Shane McQuaid
Brand Marketing Executive: Brianna Woods
Production
Production:ProdCo
Edit: Stitch
Post: Time Based Arts
Sound: Blast Studio
Service Production: Division
Director: Thomas Ormonde
DOP; Rasmus Videbaek
Executive Producer: Ella Toal-Gangar
Producer:Fred Bonham Carter
1st AD: Dennis Sonin
VFX Supervisor: Miguel Wratten
Production Design: Natasa Rogelj
Editor: Saam Hodivala
Costume: Monica Lorber
Sound Engineer: Will Farrell
Voiceover: Siobhán McSweeney